Recommended when your buyers ask AI. Measured every week.
Some of your buyers now ask an AI assistant for a provider, and the answer names a few companies. The Carigiet GEO monthly retainer builds the position of being recommended in that answer, and measures every week, against all the competitors we define together, whether your company is recommended more often. For Swiss companies whose buyers compare before they enquire.
We show you live whom the AI assistants recommend in your market today.
The starting point
An AI assistant answers a buyer question with a short text. It names a few providers, often with rating and specialisation, and recommends from among them whom the buyer should contact. There is no results list with ten links.
Whether a company appears in that text depends on what the assistants find about it and consider reliable: directories and association lists, content on specific buyer questions, a website that machines can read, and the same company details everywhere. Being cited is a means to that end. Being recommended is the goal.
This position builds over months, and it can be measured. Both are what the retainer delivers.
A buyer question from the index
«I am unhappy with my fiduciary. Who in Zurich would you recommend?»
Asked in German, this question gets three named providers from ChatGPT in the recorded excerpt, each with a rating. 1,086 fiduciary firms are measured in the region; the rest do not appear in this answer.
Swiss AI Recommendation Index, September 2026 edition, fiduciary services Zurich, question 20. See the ranking (in German)
3 in 100
companies are recommended in their industry and region at all: 544 of 20,715 measured companies across four industries. In most industries, the places in these answers are not yet taken.
The retainer is not tied to industries. It suits companies with these four characteristics.
Your buyers compare before they enquire
Services that need explaining, sold to business customers or to private individuals facing a decision they do not take on impulse. That is where buyers ask the assistants for providers, and where the recommendation counts.
A marketing budget carries the channel over months
No reliable movement shows before day 60, and durable positions build over quarters. The retainer is a fixed item in the marketing budget from CHF 1,800 per month, not a one-off test.
You want to build a channel while it is still open
In AI answers, the places are not yet taken in most industries. The retainer suits companies that occupy a channel while it is still open, instead of bidding on saturated channels. We run at most five retainers per industry and region.
Someone at the table decides
Content, access and spending on directories and memberships need approvals every week. The retainer works with owners, executive management or a marketing lead with budget responsibility.
What the retainer delivers
A monthly retainer covers your most important service area: one service with its own buyer questions and its own competitor set. Week after week, with no hourly billing.
Measurement
We put your market's buyer questions to the AI assistants daily and evaluate whether your company is recommended, compared with named competitors. How we measure
Content
Four pieces of content per month per service area, new or updated, each on a specific buyer question. Produced with AI, reviewed by the lead partner, approved by you before it goes online.
Sources and directories
Corrections and entries where the assistants back up their answers: directories, association lists, knowledge sources. Plus a company record that carries the same details everywhere. This work is most intensive at the start of the retainer and continues afterwards; there is no fixed quantity.
Technical foundations
We find what stops the assistants from reading your website, write the specification ready for a ticket and verify after implementation. Implementation is done by your agency, your IT or by us as website operations.
Weekly call
30 minutes with the lead partner: what has been implemented, what is blocked, what we need from you, what has changed in the answers. This is where decisions are made.
Add-on modules
AI reputation protection. What the assistants claim about your company, you see in the retainer. Correcting what is false at the source, every week, is this module: ten questions about the company, checked weekly, corrections included, two pieces of content per month and one page each month on what the assistants say about you. CHF 500 per month. What the protection covers
Recommended as an employer. Candidates ask the assistants about employers the way buyers ask about providers. This module measures ten questions candidates put to the assistants, brings your employer entries into line and corrects what is false. Plus two pieces of content per month and one page each month on where you stand. CHF 500 per month.
How we measure
For each service area we put up to 20 buyer questions, phrased the way your buyers ask, daily to six AI assistants.
ChatGPT
Perplexity
Copilot
Google AI Overviews
Gemini
Claude
That makes up to 120 answers per service area and day, more than 3,600 a month. Each answer receives a verdict for your company and for every competitor we have defined together: recommended, mentioned only, or not mentioned. From this comes the recommendation rate: the share of answers in which your company is recommended as an option, per assistant and compared with the competitors. The baseline stands after seven days; the comparison runs weekly. The full measurement protocol is in Measuring AI visibility reliably.
For each service area, the buyer questions cover five situations: the search for a provider, the requirement, the problem, the comparison and the decision. Every question is in the measurement for a named reason, and the set stays fixed for a quarter so the measurement remains comparable.
Five questions about the company itself measure what the assistants claim about you. They do not count towards the recommendation rate. The weekly correction of false statements at the source is the add-on module AI reputation protection.
The Swiss AI Recommendation Index uses the same verdict. It measures monthly which Swiss companies AI assistants recommend; how we measure, weight and verify is set out openly in its methodology (in German).
How we start
A sequence, not a calendar. With quick approvals everything is live in one week, with slow ones in three; you set the pace. The monthly fee runs from the retainer start date, regardless of when access and approvals arrive.
Step 01
Access and research
You give us access to Analytics, Search Console and your Google Business Profile, optionally to the CMS. In parallel we review the technology, content and source landscape of your market. In the onboarding call we settle service areas, approval paths and the cooperation budget: the frame for directory entries and memberships that you pay for directly.
Step 02
Knowledge base and buyer questions
We build your company's structured knowledge base and derive up to 20 buyer questions per service area from it. You confirm every question on the selection sheet, along with the competitors we measure against.
Step 03
Live
Measurement sets your baseline. Company details and entries are brought into line, content starts on a weekly rhythm, and the first source proposals come to the call.
Step 04
The weekly rhythm
Measure, produce, approve, publish: tracked in the shared task list, decided in the weekly call.
Division of tasks
You provide expert input and approvals: one 30-minute call per week, plus fact checks and approvals in the shared task list. We build everything else; what that covers is set out under «What the retainer delivers».
You do
Access: Analytics, Search Console, Google Business Profile, optionally CMS
Expert input and fact checks from your organisation
Approvals, directly or via Legal
Technical implementation by your agency or IT, otherwise through our website operations
Decisions on directory entries and memberships that you pay for directly
Lead partner
Matthias Carigiet leads your retainer and is your point of contact from the baseline to the quarterly report. He is responsible for analysis, prioritisation and quality assurance. The team handles execution under his direction: research, content, directories and source work.
Matthias Carigiet · Founder of Carigiet GEO · Publisher of the Swiss AI Recommendation Index
What becomes visible when
A guaranteed position by a given date does not exist. AI answers are statistical: the same question does not produce the same answer twice, and the assistants do not agree with each other. That is why we measure the trend over months, against competitors and across six systems, and why we do not lock you in.
Day 7
Baseline
Buyer questions, recommendations, sources and false statements are documented within seven days of access and the onboarding call. You know where you stand.
Day 30
Baseline dossier
Knowledge base, buyer questions, recommendation rate per assistant, source map, action plan. It belongs to you, even if you cancel afterwards.
By now the first measures are live: website readability, answer passages, gaps in sources the assistants already trust. You receive the first comparison with the baseline.
Day 60 to 90
First movement
The first reliable, still fluctuating movement in the answers.
Day 90
Decision
We compare the status with the baseline. If the data points show no meaningful movement, we talk about it openly instead of extending the retainer.
Month 3 to 12
Durable position
For established brands after 3 to 6 months, for young domains after 6 to 12 months or longer: the assistants only consider a domain once there are enough independent signals, visits, mentions, links from pages with real readers. Reach shortens this phase; that is why we also prepare content for trade press, associations and your LinkedIn profile. Channels and ad budget stay with you.
In between, the rhythm: every week we ask the same buyer questions again and check whether your company is recommended more often, described more accurately and backed by better sources; at least one prioritised improvement goes live. Every quarter you receive a report of plan versus delivered.
Terms and pricing
A published price, no fine print. An ongoing retainer instead of project work.
Carigiet GEO monthly retainer
fromCHF 1,800
per month plus VAT, first service area
A service area is one service with its own buyer questions and its own competitor set. Each additional one costs CHF 1,000 per month, and can be added or removed individually. How many there are is decided by three tests in onboarding with real measurement data, not by us.
Included in the first month of the retainer, no setup fee: company details brought into line across all entries, Google Business Profile completed, technical access for AI assistants checked, baseline with real measurement data. After 30 days you receive the first comparison with the baseline.
Add-on modules
AI reputation protection CHF 500 per month: ten questions about the company, correction of false statements, two pieces of content per month, one page per month. Recommended as an employer CHF 500 per month: ten questions candidates put to AI assistants, employer entries and corrections, two pieces of content per month, one page per month. Both can be added or removed individually, only with a running retainer.
Languages
German is the standard. Each additional language counts as a separate service area, because buyer questions and competitors differ by language.
Payment
The monthly fee is invoiced in advance. We start as soon as the first invoice has been paid.
Term
No minimum term. Can be cancelled at any time, effective at the end of the current retainer month; a month that has begun stays paid.
Ownership
Everything we create for you belongs to you: content, specifications, buyer questions, entries, documentation.
Third-party costs
You pay directory entries and memberships directly, within the cooperation budget we set during onboarding.
Limit
At most five retainers per industry and region. Whether a place is free in your market, we clarify in the call.
Data protection
The Swiss FADP (revDSG) as the basis, GDPR where you sell in the EU.
Prices at a glance
Component
Scope
CHF per month
Base retainer, first service area included
Start, measurement with up to 20 buyer questions and 5 questions about the company, 4 pieces of content, sources and directories, technical specifications, weekly call
1,800
Each additional service area
up to 20 buyer questions, 4 pieces of content, sources; also applies to each additional language
1,000
Add-on module AI reputation protection
ten questions about the company, checked weekly, corrections at the source included, 2 pieces of content, one page per month
500
Add-on module Recommended as an employer
ten questions from candidates, employer entries and corrections, 2 pieces of content, one page per month
500
All prices per month, excluding 8.1% VAT, cancel monthly.
We keep no list of industries. The retainer fits when your buyers compare before they enquire, a marketing budget carries the channel over months and someone at the table grants approvals. Which industries we measure monthly today is shown by the Swiss AI Recommendation Index: fiduciary services, IT service providers, property management and web agencies, as of September 2026. The retainer is not limited to them; for other industries we set up the measurement during onboarding.
When does something count as a separate service area?
Three tests in onboarding with real measurement data: its own buyer questions with under 20 percent overlap, its own competitor set, its own content required. Two out of three positive means a separate area. When in doubt, fewer areas. That protects both sides: we cannot split artificially, and you cannot pack everything into one area.
What does the base retainer include?
The start in the first month, measurement with up to 20 buyer questions and five questions about the company, four pieces of content per month, the work on sources and directories, the technical specifications for your website, the weekly call and the quarterly report, for your most important service area. Each additional service area brings its own buyer questions and content.
How many buyer questions do you measure, and why not thousands?
Up to 20 per service area, plus five questions about the company. A company has 20 to 40 distinguishable buying situations per service; further questions are rephrasings that lead to the same answers. 20 questions, daily, to six assistants make more than 3,600 answers a month, enough to detect a movement of a few percentage points. Every question is in the measurement for a named reason, and the set stays fixed for a quarter. New questions are added quarterly, when content or your customers raise them.
What is AI reputation protection?
An add-on module. In the base retainer, five questions about the company show you whether the assistants say something false about you. The module checks ten questions about the company every week, traces what is false to its source, corrects it there and re-measures, corrections included. On top come two pieces of content per month that set the record straight, and one page each month: what the assistants say about your company, what was false, what has been corrected. CHF 500 per month. What the protection covers
What additional costs are there?
An additional service area costs CHF 1,000 per month, the add-on modules AI reputation protection and Recommended as an employer CHF 500 per month each. Third-party costs for directory entries and memberships are paid by you directly, within the cooperation budget we set together during onboarding. All prices exclude 8.1% VAT.
How quickly can we cancel?
At any time, effective at the end of the current retainer month. No minimum term, no setup fee. A month that has begun stays paid. You keep everything: content, specifications, buyer questions and all entries.
Why do we pay in advance?
The monthly fee covers the work of the coming month. In the first month the measurement, the knowledge base and the baseline dossier are built; that is why we start when the first invoice has been paid. In return, you decide anew every month whether the retainer continues.
Is there a guarantee of success?
No. AI answers are statistical: the same question does not produce the same answer twice, and the assistants do not agree with each other. That is why we measure the trend over months against competitors instead of promising a position by a date. The risk is covered by cancellability: monthly, and everything created stays with you.
How does this differ from search engine optimisation?
Search engine optimisation aims at a position in a results list. The retainer aims at being recommended as an option in an answer. Some of the foundations are the same: a readable website, consistent company details, content that answers questions. What differs are the sources that count and the measurement: not rankings, but the recommendation rate across several assistants, measured daily.
Can we keep our web or SEO agency?
Yes. Your website and the technical implementation stay with your agency: we write the specifications ready for a ticket, your agency implements them, we verify afterwards. The retainer content answers buyer questions for the AI answers; what your agency produces for Google stays in place, and we coordinate the editorial plan with them.
How much effort is required from us?
One 30-minute call per week: what is blocked, what information we need from you, what is done, what has changed. Everything else runs through the shared task list. Plus expert input and approvals from your organisation; the technical implementation is handled by your agency or IT.
And if we have neither a web agency nor internal IT?
Then we take over the operation and implementation of your website ourselves, alongside the running retainer. We discuss scope and terms in the call.
Is there a dashboard or reporting?
No dashboard login. The status lives in the shared task list and is discussed in the weekly call. On request we send a monthly progress overview; every quarter you receive a report of plan versus delivered.
In which languages do you measure and write?
German is the standard. Each additional language, such as English, French or Italian, counts as a separate service area, because buyer questions and competitors differ by language.
Whether a retainer is worth it takes 15 minutes to find out.
We show you live whom the AI assistants recommend in your market today and what that means for your company. Before that, you can have your website analysed free of charge.
