Which Swiss providers does AI recommend?
The Swiss AI Recommendation Index measures monthly which companies ChatGPT, Claude, Copilot, AI Overviews and Perplexity name as an option in answer to real buyer questions. We build and publish it ourselves, free of charge and without registration.
Every figure on this page is a measurement from the index; current values are in the Swiss AI Recommendation Index. The index itself is published in German.
- AI assistants measured
- 5
- buyer questions in the portfolio
- 192
- chapters live
- 2
- new edition
- monthly
What the index measures
Being mentioned and being recommended are two different things. The index separates them.
Cited
The AI assistant knows your company and uses it as a source. A necessary precondition, but not yet an outcome.
Recommended
The AI assistant names your company as an option the buyer should choose. That is the goal, and it is exactly what the index measures.
The finding: almost nobody gets recommended
One finding from the index: 1,087 of 1,155 measured fiduciary firms in Zurich received no recommendation at all on the general enquiry. Among IT service providers in Switzerland it was 18,441 of 18,532 in the AI integration view.
Recommendations therefore concentrate on very few names. A company that is not among them simply does not appear in the shortlist, regardless of how good it is.
- Zurich fiduciaries with no recommendation
- 94.1%
- IT providers with no recommendation
- 99.5%
Views "general enquiry" and "AI integration" respectively, 120 logged answers each. Current values are in the index.
The chapters at a glance
Currently measured: fiduciary services in Zurich and IT service providers across Switzerland. Further regions and industries follow.
Fiduciary services, Zurich
Six views: general enquiry, payroll accounting, succession planning, incorporation and young companies, financial accounting, tax advice.
IT service providers, Switzerland
Two views: AI integration and Microsoft partner. Further services follow once the data base is large enough.
Each view has its own ranking. The full rankings are in the index.
How the measurement works
One measurement wave per month, always following the same procedure.
- Step 1
Question portfolio
192 buyer questions, phrased the way a real enquiry is phrased: direct recommendation requests, keyword searches and questions about individual services. The portfolio is versioned so editions stay comparable.
- Step 2
Default answer
What is measured is the default answer: no history, no personalisation, from a Swiss context, first response. That is what a new prospect actually sees.
- Step 3
Classification and review
Every mention is classified as cited or recommended and checked against a manually reviewed gold standard: 106 rows, 91.5 percent agreement. Views below the minimum data base are not published at all.
Why the index is independent
The index is a measuring instrument, not a directory you can get yourself listed in. Three rules keep it clean:
- Only reality changes the values. Not payments to us, not correction requests, not client relationships. A company rises when the AI assistants recommend it more often.
- Clients get no preference. Companies from our ongoing engagements are measured exactly like everyone else and receive no special treatment in the ranking.
- Thin data is not published. A view appears only once enough logged answers exist. Below that it stays invisible, rather than implying a ranking that is not one.
The procedure behind it is the same one we apply in an engagement: the same questions over weeks, queries run without login and without conversation history, several repetitions per question. Why those conditions are necessary is set out in full in how AI visibility is measured reliably.
If you want an assessment of your own company rather than the market overview, the free AI visibility analysis delivers one by email, usually within 15 to 30 minutes.
For media and associations
The index may be cited, linked and used in articles. Three things help.
How to cite the index
Source: Schweizer KI-Empfehlungsindex, [month year] edition, Carigiet GEO, index.carigiet.com. Please name the edition the figure comes from: the values change monthly.
Data on request
For trade media and associations we provide the values of individual views with measurement month and data base, together with an explanation of the procedure.
Media contact
Questions about the methodology, the results or a talk are answered by Matthias Carigiet personally, usually on the same working day.
Enquiries to matthias@carigiet.com. The procedure in detail is under Methodik (in German).
Frequently asked questions
Book a callWhat does access to the index cost?
Nothing. The index is freely accessible, without registration. Every company profile shows how the measured AI assistants answer typical buyer questions, with a logged citation and date.
Can a company buy its way into the index?
No. Only reality changes the values. Not payments to us, not correction requests, not client relationships. A company rises in the index when the AI assistants recommend it more often, and for no other reason.
Which AI assistants are measured?
ChatGPT, Claude, Copilot, AI Overviews and Perplexity. Further systems are added once a default answer can be collected from them reliably.
How often does a new edition appear?
Monthly, at the beginning of the month. The current edition is in the index.
My company is missing or recorded incorrectly. What now?
The index works with publicly available company data. The company search on index.carigiet.com finds your profile and describes the route for a correction request. A correction changes the master data, not the measured values.
How does the index relate to the free AI visibility analysis?
The index measures an entire market from above, monthly and visible to everyone. The free analysis measures a single company in depth and sends you the report by email. Both are free and without obligation.
In which languages is the index available?
The index itself is published in German. This page summarises it in English as well.
See whether AI recommends your company
Enter a company name or UID and you see your profile: how the measured AI assistants answer typical buyer questions, with a logged citation and date. Free, no registration.
In the index, but not in the recommendations?
In a 15-minute call we look at which buyer questions your company is missing from, who is named instead, and whether GEO adds up for you. No obligation.
Book a consultation