Swiss AI Recommendation Index, November 2026 edition: two new industries, three runs per question, 7 in 100 firms recommended

The November 2026 edition of the Swiss AI Recommendation Index (Schweizer KI-Empfehlungsindex, published in German) measures eight industries in three regions with six AI assistants: ChatGPT, Claude, Copilot, Gemini, AI Overviews and Perplexity. Of 28,845 measured Swiss firms, 1,925 are recommended at least once in their industry and region, 7 in 100.

Key takeaways

The finding: 7 in 100 firms are recommended

Of 28,845 measured Swiss firms, 1,925 are recommended by at least one of the six AI assistants in their industry and region, 7 in 100. In every measured industry, 74 to 97 in 100 firms appear in no ranking. The firms measured are those in the commercial register of each region; the rankings pool up to three monthly collections.

Industry and region	measured	recommended	without a recommendation, in 100
Fiduciary services, Zurich	3,109	270	91
Fiduciary services, Zug	1,304	160	88
IT service providers, Switzerland	17,838	556	97
Real estate, Zurich	1,885	100	95
Real estate, Zug	677	65	90
Web agencies, Zurich	739	34	95
Staffing firms, Zurich	896	95	89
Insurance brokers, Zurich	312	37	88
Wealth managers, Zurich	986	119	88
Wealth managers, Zug	468	56	88
Industrial suppliers, Switzerland	1,723	447	74
Total	28,845	1,925	93

Source: Swiss AI Recommendation Index, November 2026 edition, Carigiet GEO, index.carigiet.com.

For the first time, these figures include three runs per question and the fully read lists of AI Overviews (see methodology below). The figures of the August to October editions stay as they were published. The recommendations still go to a few names. What that means for a firm that is mentioned but not recommended is set out in AI mentions or recommends your company.

What is new in the November 2026 edition

Wealth managers (wealth management, financial planning, pensions and retirement) have been added as an industry for Zurich and Zug, industrial suppliers (CNC machining, sheet metal working, plastic injection moulding) for all of Switzerland, both after a passed test run and with all six assistants. Industrial suppliers are the index’s first industrial chapter. Real estate is now also measured on sales and brokerage.

The question catalogue is at version 1.10 with 576 buyer questions, 24 per ranking. Collection ran from 28 October to 1 November 2026, with 14,063 counted answers. The index now also asks up to three bonus questions per service from reader suggestions, outside the recommendation rate; in November, three questions on cloud and migration.

What changed in the methodology

• Three runs per question. Every question is asked three times, on three days, each time in a new session without history.
• AI Overviews read in full. The lists in Google AI Overviews answers count since this edition; until October, the recommendation rates of AI Overviews were too low as a result.
• Index closed to AI assistants. Since 1 November 2026, AI assistants may no longer read the index’s pages. The index is meant to measure what the assistants recommend, not to shape their answers.
• LinkedIn posts are an own source. An answer that cites a LinkedIn post or the LinkedIn profile of the publisher does not count, like an answer that cites the index.
• Stock refusals do not count. When Gemini answers only with a stock refusal, the question is asked again; the 96 stock refusals of the November wave do not count.
• Fixed profile addresses. Every firm profile now lives under /firma/…; the previous addresses redirect.

Corrections in this edition: 2. The full change log and the methodology are in the index (in German).

Next edition

The next edition appears in early December 2026. How the index is built and what it measures is summarised on the page Swiss AI Recommendation Index. Whether your own company is recommended is shown by the firm search in the index; an analysis of your website comes with the free AI recommendation audit.